A customised interactive website for Bar-le-Duc

To showcase Bar-le-Duc’s products in a unique way, we have developed interactive 3D animations. These allow visitors to view the products from different angles and explore the details of the packaging and contents. The 3D models are designed to enhance the visual appeal of the products.

Advantage:
This interactive presentation sets Bar-le-Duc apart from other brands and keeps users engaged on the website for longer. It creates an immersive experience, helping consumers feel more connected to the products and making them more likely to make a purchase.

One of the key features of the new website was a lottery module, specially developed for a nationwide promotion in which consumers could purchase more than 1.5 million bottles of Bar-le-Duc in supermarkets. The bottles featured a QR code that consumers could scan to take part in the promotion. Once they had entered the code found under the cap on the website, they could immediately see whether they had won a prize.

Advantage:
This enabled direct interaction with consumers at the point of purchase and significantly increased brand engagement. The simple process of participating via QR codes made it easy for consumers to get involved, which led to a high level of engagement.