Lavish is a premium ready to drink cocktail brand that combines luxury, convenience and adventure. With distinctive flavours such as vodka hemp and absinthe and an alcohol percentage ranging from 10 percent to 21 percent, Lavish appeals to a young and stylish audience. The brand has a strong presence at festivals and events. With a new website, Lavish wanted to bring its brand story to life online, exclusively for B2B partners.

The challenge: more than beautiful, functional and strategic

Lavish was looking for a digital partner to build a brand website that not only impresses visually but also functions as a conversion driven B2B platform.
The main challenges were:

  • An outdated or missing online brand experience
  • No direct B2C sales, yet a strong brand presentation was required
  • Limited visibility of real time stock information for B2B clients
  • No clear structure or tools for generating leads

Our solution: a tailor made brand experience for Lavish

We developed a fully custom website that positions Lavish as a high end brand, with focus on:

  • Visual storytelling and brand experience through design, video and animation
  • Lead generation through smart CTAs and targeted forms
  • ERP integration with Byte24 for real time stock information without direct sales
  • A multilingual website available in Dutch, French and German

The new website acts as the digital business card of Lavish and is built to attract, inform and convert.

From strategy to technical implementation, we created a brand website that not only makes an impression but also delivers measurable results. Lavish needed to communicate online what it already represents offline: young, luxurious and distinctive. The focus was on immersive brand experience combined with high quality B2B lead generation.

The new Lavish website is more than a digital business card. It is a platform that communicates luxury, activates business relationships and helps visitors discover where they can find Lavish.

Premium brand experience online
The website immediately communicates the quality, style and energy of Lavish. Young, premium and professional.

Lead generation in strategic locations
Contact forms and carefully placed CTAs stimulate B2B conversion, targeting distributors, event partners and hospitality businesses.

Real time insight into points of sale
Thanks to the interactive location finder, visitors can quickly and easily see where Lavish is available, from festivals to hospitality venues and retail partners.

“The new website perfectly reflects who we are. Creative, strategic and high end. Your Tech Club not only supported us technically but helped us strengthen our brand positioning.”

MitchellLavish Netherlands

The website is built around an interactive visual concept. Large imagery, festival videos, cocktail moments, micro animations and subtle movement bring the world of Lavish to life. Each cocktail has its own dedicated page featuring unique visuals and short stories about flavour and experience.

Benefit:
Visitors experience the brand instantly. It communicates luxury, mystery and energy without directly pushing a sale.

A conversion focused landing page was developed specifically for potential B2B partners. Distributors, event organisers and hospitality entrepreneurs can easily get in touch through targeted forms and are convinced with strong visuals, product information and social proof.

Benefit:
Focused on high quality leads without making the visitor feel like they are being pushed through a sales funnel.

Heb je nog vragen? Vraag het ons!

Why did Lavish choose a custom website instead of a webshop?

Lavish focused on premium brand positioning and B2B partnerships rather than direct consumer sales. A custom brand website allows stronger storytelling, strategic lead generation and long term scalability.

Is the website ready for B2B sales in the future?

Yes. The scalable architecture makes it possible to add B2B ordering functionality or e commerce capabilities in the future if required.

Why was an ERP integration chosen?

The Byte24 ERP integration provides real time stock visibility per product. This improves transparency for distributors while keeping the website focused on brand experience rather than direct sales.

How does the website contribute to brand experience?

Through immersive visuals, motion design, video integration and dedicated product pages, the website reflects Lavish’s premium identity and strengthens emotional brand connection.

UI/UX Design    Web Development    Mobile Development    Data & AI    Teamvergroting    Frontend Developers    Backend Developers

Wil jij ook een maatwerk website voor je merk?

Of je nu een premium B2B-merk bent zoals Lavish, of een consumentgericht product wilt laden via branding — wij ontwikkelen websites die je merk tot leven brengen.

  • Vrijblijvende expertise
  • Op maat gemaakte oplossingen
  • Binnen 1 – 2 werkdagen een offerte
Plan een videogesprek inStuur ons een bericht

Yassine Seghrouchni
Managing Director