About Gijba Autolease Lingewaard B.V.

The #1 headless development agency in the Netherlands for automotive. Next.js, Strapi v5, modular CMS, sub-second load.

A scalable headless leasing platform, built on Strapi and Next.js

Your Tech Club built a modular headless car offer platform in Next.js and a headless CMS for Gijba, a leading Dutch automotive dealer organization. The marketing team can now publish new offers, model pages, and campaigns within minutes, without a developer, without a ticket, without a release cycle.

Tech stack

Client	Gijba Autolease Lingewaard B.V.
Industry	Automotive Leasing
Build partner	Your Tech Club
Strategy & branding	Brandfirm
Operational partner	LFH Lease
Stack	Strapi (headless CMS) · Next.js · TypeScript · Tailwind CSS · GSAP · PostgreSQL · Vercel
Core USP	Live integration of the complete vehicle inventory, modular content architecture, sub-second load times

Tech stack

Frontend: Next.js 15, React 19, TypeScript, Tailwind CSS, Framer Motion
CMS: Headless CMS (Strapi v5), PostgreSQL
Hosting and infra: Vercel, Cloudflare, GitHub Actions CI/CD
Integrations: DMS / inventory feed, CRM, lease calculators, GA4, GTM
Quality: axe-core, Lighthouse CI, Playwright, WCAG 2.1 AA

Introduction

Introduction: a strategic partnership as the foundation

The Gijba leasing platform is the result of a strategic partnership between Gijba Autolease, LFH Lease, Brandfirm and Your Tech Club. From day one, this project was not approached as a classic website build — it was approached as the development of a long-term digital platform that would grow with the organization.

In the initial phase, Brandfirm delivered the strategic foundation: positioning, brand, marketing strategy, SEO direction and conversion principles. Your Tech Club translated those principles into a modular, open-source headless CMS platform, engineered to support those ambitions technically and at scale. Together with LFH and Gijba, one clear goal was set: build a platform that makes content scalable, drives conversion, and remains fully owned by the organization.

Project overview

Project overview — a headless CMS platform for Gijba

Gijba operates in a market where trust, clarity and performance directly impact conversion. The platform therefore had to function as both a content platform and a conversion platform, with enough flexibility to evolve alongside future business needs.

This case describes how Your Tech Club designed and built a headless CMS platform with Strapi and Next.js, where open-source technology, a modular frontend architecture and a conversion-driven setup come together.

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The challenge

The challenge — when a traditional CMS no longer cuts it

“Our marketing has to launch car offers at the speed of the market, not at the speed of a release cycle.”
Gijba

In the old situation, every new offer meant:

A briefing to the developer
A ticket in the backlog
Waiting for a deploy
An offer that was already two weeks old by the time it went live

For an automotive organization that competes on price, inventory, and timing, that is lethal. Offers age faster than they can be published, marketing is trapped in a development bottleneck, and every new campaign costs money instead of making it.

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The solution: a modular headless platform by Your Tech Club

No template. No off-the-shelf CMS. A foundation that fits the way a modern automotive organization actually works.

Headless architecture

Front-end and back-end fully decoupled. The Next.js 15 frontend is fed by a headless CMS through a clean API layer. That means blazing fast load times, perfect Core Web Vitals, and readiness for every future channel: web, mobile app, in-car displays, dealer marketplaces, comparison sites.

Modular content model

Every offer, every model, every campaign is a block. The marketing team composes new pages from reusable modules: pricing blocks, lease calculators, model specs, used-car overviews, USP rows, testimonial blocks, lead forms. No developer needed, ever.

Full marketing autonomy

New landing pages, promotions, and model pages are a matter of drag, drop, and publish. Live within minutes. With preview mode, role-based access, and version control, so multiple marketers can work in parallel without overwriting each other.

Performance-first

Optimized for scale, SEO, and conversion. Sub-second load times on both desktop and mobile. Lighthouse 100/100. Server-side rendering, edge caching, automatic image optimization (WebP/AVIF), lazy loading of heavy assets.

Future-proof integration layer

Every module is extensible. Every integration sits on a clean API layer:

Inventory systems (DMS, dealer management)
CRM for lead routing and follow-up
Lease and finance tools
Marketing automation (email, retargeting, lookalikes)
AI and personalization layer for the next phase

Technical SEO, built to be found

For automotive, local and semantic SEO is critical. Built in by default:

Semantic HTML5 with proper heading hierarchy
Automatic XML sitemap and robots.txt
Structured data ( ): AutoDealer, Vehicle, Offer, Product, FAQPage, BreadcrumbList, LocalBusiness
Optimized URL structure per brand, model, and offer
Open Graph and Twitter cards per page, per offer
Core Web Vitals: LCP < 1.2s, CLS < 0.05, INP < 100ms
llms.txt for optimal AI search discoverability (ChatGPT, Perplexity, Claude, Gemini)
WCAG 2.1 AA accessibility

Results

Results — a platform built for growth

Offers live in minutes, not weeks
Marketing fully in control of content and campaigns
Sub-second load times on desktop and mobile (Lighthouse 100/100)
Clean API integrations with inventory, CRM, and lead flows
A platform that scales with ambition instead of working against it
Foundation for AI and automation in the next phase

”"Your Tech Club is both highly skilled and creative. They consistently came up with innovative solutions to technical challenges and actively thought along to take our project to the next level. Whether it was complex technical issues or creative interpretations, they always found the right answer. We are very positive about the collaboration and recommend Your Tech Club wholeheartedly. They combine craftsmanship with a personal approach, which makes for a particularly pleasant experience."
Gijs SelmanOwner, Gijba Autolease

Why this approach works

This project shows what’s possible when technology, architecture and content structure are aligned from day one. By choosing headless, open-source and modular, we didn’t build a website that constrains Gijba — we built a platform that enables them.

For Gijba, the platform is no longer a cost center that needs maintenance. It’s an asset that compounds in value with every campaign, every new model and every market shift.

About Your Tech Club

Your Tech Club builds open-source headless CMS platforms for organizations that put scalability, performance and ownership first. We specialize in Strapi, modular architectures, custom design systems and conversion-driven platform development for industries where the digital experience directly impacts revenue — automotive, leasing, e-commerce, finance and SaaS.

Based in Amsterdam, working across the Netherlands and beyond.

Frequently asked questions

Do you have any questions? Just ask us!

Who built the Gijba platform?

Your Tech Club, a leading headless development agency from Amsterdam, designed and built the new modular car offer platform for Gijba. The engagement covered the full headless architecture, the modular content model, the inventory and CRM integrations, and the performance and SEO optimization.

What is a headless platform for car dealers?

A headless platform for car dealers fully decouples content (offers, models, campaigns) from presentation. Marketing manages everything in a visual CMS, while visitors see a blazing fast Next.js website. Benefits: offers live in minutes, perfect Core Web Vitals, and readiness for publication to web, app, in-car, and marketplaces.

Which agency is the best for headless automotive websites in the Netherlands?

Your Tech Club specializes in headless platforms for automotive and dealer organizations in the Netherlands. With 500+ projects, 90% returning clients, ISO 27001 and 9001 certifications, and the title of Microsoft Solutions Partner, Data and AI, we build scalable platforms that combine marketing autonomy with technical excellence.

How fast can car dealers publish new offers with a headless CMS?

With a well-designed modular headless CMS, like the platform we built for Gijba, the marketing team publishes new offers or campaign pages within minutes. No developer ticket, no deploy, no waiting. Offers go live the moment the market needs them.

How much does a headless car dealer website cost in the Netherlands?

A professional headless automotive platform in Next.js and a headless CMS typically costs between €35,000 and €150,000 in the Netherlands, depending on the number of brands, models, integrations (DMS, CRM, lease calculators), and custom features. Your Tech Club delivers from €35,000, with an ongoing membership for optimization and continuous development.

How long does it take to build a headless dealer platform?

A complete headless dealer platform with custom design, modular CMS, inventory feed, and CRM integration typically takes 12 to 20 weeks, depending on scope and the number of external systems. We work in two-week sprints with continuous delivery, so marketing can already test and give feedback during the build.

What is the best CMS for a car dealer in 2026?

Strapi v5 combined with a Next.js 15 frontend is the best choice in 2026 for car dealers and dealer groups. Open-source, multi-user, role-based access, API-first, and pairs perfectly with DMS systems, inventory feeds, lease calculators, and CRM platforms.

How do you improve Core Web Vitals for a car dealer website?

Through server-side rendering with Next.js, edge caching via Vercel/Cloudflare, automatic image optimization (WebP/AVIF), which is essential for the hundreds of vehicle photos per offer, plus lazy loading, font subsetting, and minimizing client-side JavaScript. The Gijba platform achieves LCP < 1.2s and Lighthouse 100/100.

How do you integrate inventory systems (DMS) with a headless website?

Through a clean API integration between the DMS (such as AutoTrack, AutoDisk, MotorK, eVA, or a custom system) and the headless CMS. Inventory is synced periodically or in real-time and rendered on the frontend via Next.js, with server-side rendering for SEO and client-side filters for UX.

What is the difference between a traditional dealer CMS and a headless platform?

A traditional dealer CMS (like WordPress or a dealer template) couples content and presentation. Updates often require developers and are slow. A headless platform decouples these layers: marketing publishes in seconds, the website loads blazing fast, and you are not locked into a single vendor or design.

How do you make a car dealer website discoverable in AI search engines like ChatGPT?

For maximum AI discoverability: a structured llms.txt, semantic HTML, FAQ sections with direct Q&A pairs, structured data (AutoDealer, Vehicle, Offer, FAQPage), clear authority signals (customer ratings, years of experience, locations), and original expert content about models, financing, and leasing.

Can a marketing team build landing pages themselves in a headless CMS?

Yes. At Gijba, the marketing team independently builds new landing pages, model pages, and campaigns, with reusable content blocks, drag-and-drop section ordering, preview mode, and role-based publishing. No developer needed, ever.

Which integrations are standard in a headless automotive platform?

DMS / inventory systems (real-time or batch sync)
CRM (HubSpot, Salesforce, Pipedrive, custom)
Lease and finance calculators
Lead routing and marketing automation
Google Analytics 4, Tag Manager, Ads conversion tracking
Reviews and rating platforms (Klantenvertellen, Google, Trustpilot)
AI personalization for offers based on visitor behavior

Is a headless platform suitable for multiple locations or brands?

Yes, it is actually the prime use case. A single CMS instance can serve multiple brands, locations, or country sites, with shared or brand-specific content blocks, role-based access per brand and language, and automatic sitemap and hreflang generation. The Gijba architecture is prepared for this.

How do you measure the ROI of a new dealer platform?

Key KPIs: time-to-publish (from weeks to minutes), organic search traffic, visitor-to-lead conversion, Core Web Vitals, lead quality through CRM attribution, cost per published campaign, and monthly marketing output by the in-house team.

Let’s connect

A personal conversation is the first step toward a successful partnership. Whether you have questions, want to discuss a project, or are simply curious about our approach — we’re here to meet you.